The definitive top 7 roadblocks preventing you from owning a profitable website that drives daily sales.
Most websites fail miserably to generate new leads and sales, and most of them are making the same exact ridiculous mistakes. We see it over and over again. And the result is always the same ‒ your business loses out on valuable income.
Avoid these common pitfalls to make your website start delivering a return on your investment.
#7 YOUR WEBSITE COPY IS LONG AND WINDED
Users scan the web! They’re not going to wade through streams of your rants just to get to the golden nugget of information hidden at the end.
Successful websites address any concerns and objections their potential clients may have. They hit the nail on the head by talking about your burning pains. They also engage visitors by using lots of headers, short paragraphs, bullet points, break-out boxes and call-to-actions. Today, many are swapping out text and using videos instead.
#6 YOU’RE USING A CHEAP & SLOW WEB HOST
Website speed is a BIG reason users stay or leave your website. Most people abandon a site that doesn’t load within three seconds.
If your site takes more than three seconds to load, then you need to improve it ASAP! Try a better web host, or pay your current web host for more bandwidth. A website redesign and getting rid of those old fashioned flash intros will help big time.
#5 YOU’RE NOT GIVING USERS ANY CREDIBILITY OR A REASON TO TRUST YOU
First impressions matter. If your website is ugly and confusing, your visitors will take one look and head off to somewhere less dodgy.
When we’re building a website for a client, we know that they’re not just paying us to throw a few attractive pages together. We’re there to build the company’s online reputation.
#4 YOU DON’T HAVE AN EFFECTIVE SALES CONVERSION PLAN
We call the page with your key call-to-action the ‘goal page’. When a visitor leaves without hitting a goal page, we call that ‘a leak’.
An effective conversion plan focuses on the kinds of things that reduces leaks, such as creating good first impressions through great design, easy navigation, benefits-driven copy, accessible pricing and a highly visible call-to-action.
#3 YOU’RE NOT ASKING FOR VISITORS DETAILS BEFORE THEY LEAVE
So… you’ve got all these visitors looking through your well-designed website with bang-on web copy and fast load times. But how do you get their attention?
Easy. You offer them a bribe ‒ a ‘lead magnet’. Something they’re willing to hand over their email address for. Give away a bunch of free resources and tools. Checklists. Cheat sheets. Your brother’s phone number…
#2 YOU’RE NOT TELLING VISITORS WHAT TO DO
Contrary to popular opinion, people like being told what to do. They don’t want too many options either.
Don’t give your web visitors 13 options. Give them one straight-up call to action that tells them what to do next. It could be an image, a button or a line of text that prompts your visitors to take action.
#1 YOU DON’T FOLLOW THROUGH WITH CONSISTENT EMAIL MARKETING
Email marketing is a vital part of any website strategy. Many people forget this. The brand new prospect that just handed over their email address then disappears into the deep dark abyss.
Email nurturing is a great way to build trust ‒ a way for you to connect. It also helps your visitors (aka leads) work out whether or not they want to do business with you.